Black Hat TikTok Marketing Tricks You Need to Stop Doing It

We all know that employing any black hat tricks on TikTok can have disastrous consequences for your business. But some may simply have no idea how serious it will be when they commit these digital marketing sins instead of following these strategies. Black hat marketing is a “shortcut” way of gaining visibility and engagement quickly, but it could put your account (and brand) at risk eventually. In short, black hat marketing is when you manipulate the system to gain an unfair advantage over other users. Read on, and we’ll help you open your windows about some popular black hat tactics you should avoid using on TikTok to effectively market your business.

Buying Fake Followers and Views

One of the oldest black hat marketing practices is buying fake followers and views to increase visibility. While it might give you a short-term boost in engagement, this could hurt your reputation much more in the long run. Not only will these accounts be inactive or spammy, but they won’t actually help you reach out to potential customers. Moreover, TikTok has a strict policy against buying and selling followers or views, so your account could be suspended if you are caught doing it.

Spamming Hashtags Cluelessly

Flooding posts with multiple and unrelated hashtags, even if you’re just trying, will only do more harm than good. If a post looks too ‘spammy,’ users will immediately lose interest, and it could possibly get flagged as spam. Instead of randomly adding hashtags, you should focus on creating content that is relevant to the topic and contains relevant keywords in the caption. This will ensure that your posts reach the right audience and also gain more engagement.

Sending Out Unsolicited DMs

Another black hat practice that you should never do is sending out unsolicited messages to your followers. Many users find this type of behavior intrusive, and if you’re not careful, it could even get your account suspended by TikTok. Instead of directly messaging people who have no interest in your content, focus on engaging with user comments and replying to their questions. This will help you build a good relationship with them and maintain a positive reputation.

Exploiting Trends

Let’s be honest, FOMO is real. As marketers, we often feel the need to capitalize on every trend in our niche but remember that not all trends are created equal. Exploiting popular trends just for the sake of gaining visibility could backfire, and you could end up alienating your followers instead of engaging them. It’s better to create a new viral trend or even just wait until a trend has died down before jumping on the bandwagon.

From getting shadowbanned to damaging your brand’s reputation, you can suffer from a variety of consequences if caught using black hat tactics on TikTok. It’s always better to stay on the safe side when it comes to digital marketing and make sure that you are following all guidelines set by the platform. By avoiding these techniques, you will be able to promote your business effectively and also keep your account safe from any potential harm.